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Writer's pictureSarah Gilbert

10 Quick Small Business Marketing Tips for Christmas

With Christmas only six weeks away, it's a great time for small businesses and makers to share their brand stories and drive additional sales. Here are some easy-to-use marketing tips for small businesses to make the most of the festive season:

1. Leverage Limited-Time Offers

  • Create Urgency: Use countdowns or "12 Days of Christmas" promotions to encourage quick purchases. Time-sensitive discounts or “buy now, gift later” options can drive sales whilst reminding customers the benefits of shopping early for Christmas.

  • Bundle Products: Offer Christmas bundles or stocking filler options that make gift shopping easier for customers.

2. Highlight Gift Ideas & Wish Lists

  • Curate Gift Guides: Create posts or website sections for different recipients (e.g., “Gifts for Teachers,” “Gifts for Him/Her”) to simplify decision-making.

  • Promote Wish Lists: Introduce a simple Wish List for your physical or online store.

3. Optimise for Last-Minute Shoppers

  • Clear Postage Deadlines: Make sure your postage cutoff dates are visible on your website and social media so customers know the last day to order.

  • Local Pickup Options: If possible, offer local pickup for last-minute shoppers, especially close to Christmas.

4. Engage with Festive Content on Social Media

  • Christmas Posts and Stories: Share content that builds a festive atmosphere. Show Christmas-related behind-the-scenes, customer photos, and countdown reminders.

  • Interactive Content: Use polls and Q&As. Run a Christmas-themed giveaway with a small prize to boost engagement and brand awareness.

5. Encourage Early Ordering with Incentives

  • Offer small incentives like free gift-wrapping, free samples, or discounts for early purchases. Remind customers that ordering early reduces stress and overspending.

6. Make the Most of Email Marketing

  • Festive Newsletters: Send regular newsletters with Christmas gift ideas, offers, and last-call reminders. Showcase product categories for ease of shopping.

  • Abandoned Cart Reminders: Send reminder emails for abandoned carts with a small incentive to convert those who are still considering.

7. Optimise Your Website for the Christmas Rush

  • Clear Navigation: Make sure online Christmas collections are easy to find. Use festive banners to direct customers to popular products or gift categories.

  • Mobile Experience: Double-check that your website works smoothly on mobile, as many people shop from their phones during this season.

8. Tap into Customer Reviews and Testimonials

  • Showcase positive reviews to build trust. Share customer photos or testimonials on social media, especially those mentioning gift-worthy qualities.

9. Collaborate with Local Influencers or Small Businesses

  • Partnering with local influencers or other small businesses to promote each other’s products or services is a great way to expand your reach during the festive season.

10. Make Post-Purchase Engagement Memorable

  • Include a festive thank-you note or discount for a future purchase in each order. This small gesture helps build brand loyalty and encourages repeat business in the New Year.


Implementing even a few of these ideas can help your small business stand out, engage with customers, and make the most of the festive season!

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