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Event

Evening Talk

Topic

The Power of Influence: Influencer Marketing for Small Businesses

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Want to harness the power of Influencer Marketing for your small business but not sure where to start? 

Join us for The Power of Influence, an evening talk where we’ll be diving into the world of Influencer Marketing—what works, what doesn’t, and how small businesses, freelancers, and creatives can use it to grow their brand.

Our expert panel will share their insights on:
✨ How useful Influencer Marketing really is for small businesses
✨ How to find and choose the right influencers
✨ Best practices when working with influencers (dos and don’ts!)
✨ The legal must-knows for small businesses
✨ Real-life case studies and success stories

 

We’ll be joined by: 
📌 Siân Smith: Digital Marketing Consultant
📌 Lizzie Hughes: Brand Strategist, Fashion Communications Consultant & Stylist
📌 Anthony Campbell 'Campo': Film Maker, Influencer & TikTok Content Creator

 

📅 Monday 28th April 
📍 Hotel du Vin, Henley-on-Thames 
⏰ Doors open at 7:30pm for drinks, talk is 8pm - 9pm
🎟 Tickets £25

 

Come ready to ask your questions. Let’s build our confidence in using Influencer Marketing together!

Details

How To Book

Monday 28th April | 7.30pm - 9pm
Henley-on-Thames | £25

Guest Experts

About our Guest Experts

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Siân Smith - Digital Marketing Consultant
Siân Smith is a digital marketing consultant specialising in social media strategy, influencer collaborations, and brand communications. With over 25 years of experience at major brands like Topshop and Microsoft, she now helps fashion, lifestyle, and purpose-driven businesses navigate the digital landscape. Her most recent work includes leading FARA Charity Shops’ annual design collaboration with London College of Fashion.
 

Siân understands the unique challenges small businesses face and is passionate about helping them harness the power of influencer marketing. With a keen eye for finding the right creators, crafting authentic brand stories, and driving real engagement, she knows how to turn influencer partnerships into meaningful results.


www.siansmithsocial.com


Lizzie Hughes: Brand Strategist, Fashion Communications Consultant & Stylist.

 

Lizzie wears many hats! She has 25 years expertise, starting her career in advertising agencies at big corps like Saatchi & Saatchi, working on global brands such as BBC, Harrods and MasterCard. Lizzie then moved in-house; leading brand and marketing teams; and for the last ten years specifically in the fashion & lifestyle sector.

Latterly as Head of Brand and Content for Scamp & Dude, where she led a team of ten, working regularly with influencers and creators. She is now a freelance consultant, and alongside her communications & brand projects, she also styles for shoots, and hosts her preloved/vintage fairs locally.


Anthony Campbell 'Campo': Film Maker, Influencer & TikTok Content Creator

Anthony ‘Campo’ Campbell combines his family influence channels/business with a combined audience across social media of just over 200k followers with his Creative consultancy and film storytelling expertise for brands.

Campo has a rich storytelling heritage for brands having founded local production company The Creative before selling the business in 2021.

Having worked on all sides of the rapidly growing influencer marketing coin, Campo offers powerful insights into how brands, big and small, can leverage influencers to supercharge their brands.

 

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Venue

Hotel du Vin, Henley-on-Thames

New Street, Henley-on-Thames RG9 2BP

Doors open at 7:30pm for drinks, talk starts at 8pm, finishes around 9pm

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